Brand
The identity system behind Shortlist: our mark, palette, surfaces, gradients, type, and the way we write.
We're a creator-led growth agency.
Shortlist studies what makes content move, builds the software to measure it, and runs creator campaigns end to end. RoarOS, our flagship creator sourcing and reporting product, powers that work.
The mark
The mark is one continuous shape: circles and the bridges between them. It stands for connection.
Color
A watercolor palette: soft, expressive, human. Warm tones lead, cool tones support. Click any swatch to copy its hex.
Surfaces
Watercolor washes sit behind type and product. They add warmth and depth without competing with the content in front of them. The surfaces also move: we render them live in the browser as shaders, drifting slowly in the brand colors.
the wash, the blobs, and the goo, rendered live in the browser
Gradients
Built from the palette. Warm blends into cool. Click any tile to copy its CSS.
Type
Two faces. Satoshi for clarity, Playfair Display for editorial accent.
Satoshi
Playfair Display
The way we write
Plain words, short sentences, sentence case. We write the way we run campaigns: specific claims, no filler, and nothing we can't back up.
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