Team
The people behind Shortlist
We study what makes content move, build software to measure it, and run campaigns end to end. Shortlist delivers the results of an agency with the strategy of a product org.
We're a small team of operators, engineers, and marketers, proudly based in New York City.
Cole Whitmore
Co-founder & CEO
Content strategist and growth marketer. Cole leads Shortlist's vision and the creator partnerships behind every campaign. He previously launched Icon.com and led global marketing efforts at the Parallel Agency.
Davis Keene
Co-founder & CTO
Engineer and designer. Davis builds, scales, and imagines the software that amplifies our output. He has years of experience as a product engineer at high-growth startups like Handshake AI and Jellyfish.
We run campaigns the way engineers ship products: instrumented, measured, and improved with every release. When the tool we need doesn't exist, we build it. RoarOS, our flagship AI social marketing agent, started as our own workbench. Today, it's the way that we run campaigns at scale, while giving brands complete transparency into their post performance and creator relationships.
We come at this from opposite directions. Cole, from running large-scale social launches and creator campaigns for brands like Icon.com, and Davis, from building software and scaling engineering teams at high-growth startups like Handshake AI. Shortlist is where those two crafts meet; where we get to prove that modern marketing requires new technology to realize its full potential.
To us, creators are the curators of modern experience. We take pride in helping them connect with their audiences, and in pairing them with brands that align with their ethos. Every day, creators inspire billions of people to interact with the world differently. We're here to make that influence count.