How Linkme's App Surpassed its biggest Competitor Linktree Fueled by Shortlist

About the Company

Linkme is a technology company that builds tools for the creator economy. Some of their users include FIFA World Cup, Jamie Foxx, Rick Ross, Tyler Herro, Quavo, Kodak Black and more. The company was looking to increase their IOS app downloads and partnered with Shortlist to achieve this goal.

The Goal

In addition to increasing their iOS app downloads, Linkme was looking to launch their Post to All feature across social channels, and to design a giveaway that would enable them to give back to the Linkme community while promoting their content.

Results

Shortlist's team delivered data-backed insights with our homegrown AI platform and workflows, which fueled the creation of a profitable organic creator program. This generated millions of views and increased Linkme's measured MRR. We operated this end to end, and traveled to the customer's headquarters to keep alignment throughout the campaign. In addition to this system, the Shortlist team also delivered a profitable UGC AD creative production and buying operation that incrementally decreased CPI.

Furthermore, Shortlist created a branded moment for Linkme called the "All In Challenge", with partner Ashton Hall. The aim was to promote the new "Post to All" feature. This increased revenue + installs, and helped the Linkme team to close a successful fundraising round.

The #ALLIN launch film with Ashton Hall

Talking list with product cutaways

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