Roar Score
Roar scores each account on its recent public posts.
Last updated
Your Roar Score rates one social account on its recent public posts. Each score comes with short reasons for what helped and what held it back.
@maya.makes, 38K followersA fast-growing streetwear account with strong engagement and no brand setup yet.
+60 since your last score
- Reach590
38K followers, 21K median views
- Engagement810
9.4% engagement, above typical for your size
- Consistency680
About 3 posts a week
- Content740
A recognizable look across posts
- Brand readiness460
Bio doesn't say how brands can reach you
Components#
| Component | Based on |
|---|---|
| Reach | Followers and median views on recent posts. |
| Engagement | Likes, comments, shares, and saves relative to your size, and whether posts reach people beyond your followers. |
| Consistency | How often and how regularly you post, how recently you posted, and whether recent posts outperform older ones. |
| Content | Visual quality, a recognizable look across your feed, strong hooks, and whether you appear on camera. |
| Brand readiness | Brand-safe content, past brand work, a clear niche, and a bio that says how brands can contact you. |
Each component has its own score and a few reasons, such as "About 3 posts a week" or "Bio doesn't say how brands can reach you". Tap See breakdown on Home to read them.
Weighting#
Reach sets the starting point. Engagement, Consistency, Content, and Brand readiness then adjust the score by up to 150 points in either direction, weighted like this:
| Component | Weight |
|---|---|
| Engagement | 35% |
| Consistency | 25% |
| Content | 25% |
| Brand readiness | 15% |
A smaller account with strong engagement and regular posting can outscore a larger account that has stopped posting.
Multiple accounts#
Each connected account gets its own score, since brands evaluate each platform separately. Home shows your highest-scoring account first and lists the others under Also scored.
Score changes#
Scores are based on your most recent posts, so they change as you post. Posting regularly raises Consistency; a few weeks without posting lowers it, along with your score. Home shows the change since your last score, or Same as your last score if it didn't move.
Re-scoring#
You can re-score each account once a day with Re-score on Home. If you've scored that account in the last day, the button reads Re-score tomorrow.
Brand deal eligibility#
Brands working with Shortlist are matched with accounts that score 400 or higher. A few thousand engaged followers is usually enough. See Brand deals.
Sharing your score#
Share my score creates an image of your score that you can post or send to a brand.
Questions or corrections? Email hello@shlist.com.