Roar for Brands
Roar is where brands run creator programs with Shortlist and track every post they produce.
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Roar is where brands run creator programs with Shortlist, and where every creator post is tracked. Shortlist's team casts creators, writes briefs, and delivers videos; Roar tracks posts on TikTok, Instagram, and YouTube, refreshes their numbers every day, and reports on them by campaign, creator, and tag. Each workspace also has an AI agent that can answer questions about your data, find creators, and write reports, in Roar or from Claude, Cursor, and Codex over MCP.
If you're new, the quickstart covers signing up, getting a free report on your brand, and starting a program.
Reference#
| App | app.roaros.com |
| Sign-up | Google, or a work email and a six-digit code |
| Programs | UGC Ads, Organic UGC, Influencer Campaigns, Custom Engagements |
| Roar only | 7-day free trial, then Individual $249 or Pro $749 a month |
| Platforms | TikTok, Instagram, YouTube |
| Metrics | Views, likes, comments, shares, saves, engagement rate |
| Cost metrics | Spend, CPM, and EMV |
| Refreshes | Daily for recent posts |
| MCP endpoint | https://app.roaros.com/api/mcp |
Guides#
- Programs are the creator work Shortlist runs for you, and kickoff is how one starts.
- Track posts by pasting their links.
- Track accounts to add a creator's new posts automatically.
- Creator links let creators submit their own posts.
- Overview is the performance dashboard.
- Tags label hooks, CTAs, and formats so you can compare them.
- Shortlists and sourcing are for finding creators, and partnerships for inviting them.
- Reports and exports covers PDFs, tables, and agent-written reports.
- MCP server connects Claude, Cursor, and Codex to your workspace.
Limitations#
Roar measures activity on posts. It doesn't measure installs, sign-ups, or sales; use your own analytics for those. Metrics and formulas defines every number Roar reports.
Questions or corrections? Email hello@shlist.com.